The capital of Santorini, located at the west of the island, almost at the center of the Caldera coastline, at an altitude of 260 meters from sea level. It is particularly lively and popular to the visitors of Santorini, with traditional, narrow, stone-paved alleyways full of local shops with souvenirs and local products, restaurants, bars and night clubs for those that seek a vivid night life.
Fira settlement was formed in the late 18th century, when the island dwellers started moving here from Skaros (in Imerovigli, about 3 km away) in order to have an easier access to the sea level below. Around the beginning of the 19th century, Fira was declared capital of the island, taking the place of Imerovigli which was the previous capital of the island.
With a population of about 2.500 inhabitants, Fira is greatly dependent upon tourism for the income that will allow these inhabitants to balance between the traditions of the past and today’s economic reality.